Past event…

Event Ended

Google Campus, Old Street, London

For more info on upcoming
events & programs
visit your community's
new home on

For more info on upcoming
events & programs
visit your community's
new home on

In fact, everyone was so excited by the last event that they insisted we hold another one as soon as possible. And the testimonials from the Mobile Edition video have touched us so deeply we could not resist. That said, we are absolutely exhilarated to announce Startup Weekend Creatives Edition which will take place July 12-14, 2013 [buy your ticket here].

What do we mean by creatives? Specifically, we are talking about advertising,marketing, branding and the creative agencies that make it happen. (But tickets are open to everyone, even people who do not work in an agency).

London has long been one the great advertising capitals of the world. Literally millions of pounds in ad revenue are generated every year and more and more of that is happening through digital channels. Indeed, most of the well known disruptive services of our day, such as Facebook or Twitter, would be nowhere without the promise of eyeballs on the ad space (er, we mean computer screen). And ad-land knows this as they are making more and more efforts to help foster the London startup community.

So for this edition we are connecting the creative agencies who produce these works with you the new generation of developers, designers and business people. We know that bringing together the marketing-savvy of industry experts with the passion and knowledge of London’s top-tier future entrepreneurs will bring ground-shaking results. And we just can’t wait for it!

See you there,

The Startup Weekend Team



Jul 12
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Jul 13
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Call for needs & skills
  • Coaches help teams one-on-one. They are here to help!
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Jul 14
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Feedback session
  • Dinner
  • Judging & awards
  • Wrapup
  • Go home!
Gold Sponsors
Other Sponsors

Ben Kay

CEO, Rainey Kelly Campbell Roalfe / Y&R   |  

Craig Mawdsley

Chief Strategic Officer, Abbott Mead Vickers   |  

Louise Ridley

Senior Reporter, Campaign Magazine   |   LinkedIn

Louise writes about advertising and media for Campaign magazine and Media Week. She recently ran Live@Cannes, a 24-hour live blog of the biggest advertising event of the year: the Cannes Lions International Festival of Creativity. Her career includes writing for The Evening Standard, Time Out, Event magazine and editing the first iPad app from BBC magazines as digital editor of BBC Focus magazine.

Wayne Brown

Managing Director, Grey POSSIBLE   |   LinkedIn

Wayne was appointed MD of Grey POSSIBLE, the joint venture launched by advertising agency Grey London and digital agency POSSIBLE, in March 2013. This role positions him at the heart of the coming together of these two great companies and in doing so, sees him creating opportunities, teams and most importantly work, that offer a level of integrated digital specialism to rival anything in London.

Previously, he ran glue Isobar as its MD also overseeing Toyota, Kellogg’s and Auto Trader. He joined glue London, as it was then known, in 2007 following a successful stint client side at Sara Lee re-launching the £18m NSV Brylcreem brand and changing the direction of the communications strategy. He has also worked at TBWA\London on John Smith’s, Apple and McCain and Lowe Howard-Spink on the global Smirnoff account, Orange, Direct Line, Saab, Coca-Cola and HSBC.

Richard Fearn

Director, Friday Club London   |   LinkedIn

Richard spent 16 years working in advertising in some of the world’s leading creative agencies. Since leaving the industry he has become one of London’s most prolific investors & advisors to technology Startups.
Richard is also the founder & Director of the ‘Friday Club London,’ a ‘not-for-profit’ aimed at bringing marketers closer to the tech startup community for the mutual benefit of both.
Since launching the FCL in 2012, industry mentors have given up over 350 hours of their time in support of young companies entirely for free. In exchange they’ve had access to London’s brightest founders, their ideas and services, and left inspired for their day jobs.
In 2013 Richard was named in BIMA’s ‘Hot 100’ list which comprises of those who’ve had a big impact on the digital industry in the past 18 months.
He is also a regular mentor at leading business accelerators Seedcamp, Springboard & Techstars London.
Richard lives in Putney with his wife, two sons & Parky, their ever-moulting Labrador.

Alistair MacCallum

Managing Director, M2M   |   LinkedIn

Ali has been the UK Managing Director of M2M since 2008, and has 17 years experience of working in media agencies. Having started his career at Zenith Media working on BT and BMW, he left to develop his planning skills on the Honda and Canon accounts at CDP Media. A Media Week 30 under 30 ‘star’, he then joined Universal McCann as a Board Director on L’Oreal, Brown Forman and General Mills. He moved to M2M in 2005, an agency that was established to offer clients the entrepreneurial spirit and culture of a start-up backed by the resources and scale of the Omnicom Media Group. Since being appointed MD he has led the agency’s growth from 25 to 90 people in the last five years. He is driven by the desire to deliver great results for clients (such as Estee Lauder, HTC, Lovefilm, Paddy Power and Hewlett Packard), alongside rewarding and motivating experiences for M2M people, and loves the on-going challenge of achieving both.


Steve Vranakis

Executive Creative Director, Google Creative Lab   |   LinkedIn

Steve brings almost 20 years of experience to Google from the world of digital, design and advertising. Steve has worked at some of the biggest and best creative agencies in the world including: VCCP London, Foote Cone & Belding San Francisco, WCRS Arnold Worldwide Partners in London, Modem Media UK and DDB in his native Vancouver. Some of the brands that Steve has worked on during his career include: Google, YouTube, Chrome, Android, G+, Compare the Market, McDonalds, Dyson, Jordans, O2, Coca Cola, London 2012 Olympics, Taco Bell, AT&T, Levis, Microsoft, BMW, Canon, First Direct, Orange, Land Rover, Mini, PlayStation, Lynx, IBM, Apple iPhone and

Alex Shebar

Senior Community Manager   |   LinkedIn

Alex Shebar is an award-winning reporter, writer, filmmaker, blogger, community manager and rock star, but without the money, fame or musical talent. He was the first ever Community Manager for Yelp in Cincinnati, Ohio (somewhere in the middle of the states), growing the market from nothing into a monster community. Currently, he's the Senior London CM for Yelp in London and works with businesses to show everything useful, grand and cool in the city. This job often includes eating and drinking around London, which is tough, but someone has got to do it. Have any questions about growing your own community? Alex is happy to chat with you (probably over a beer).

Justin K. Small

Head of Digital Strategy, Detica   |   LinkedIn

Justin is an expert in digital experience design and branding. He combines his digital expertise and his psychology training to understand a customer’s needs and experience in the digital domain in order to advise companies on the most effective digital strategies to achieve their ROI aims through customer engagement. Justin has successfully worked with large multinationals such as Sony, Visa, Vodafone, TfL, BAE Systems, BT, and Lloyds Bank as well as many SMEs and Start-ups, helping them understand and use Design Thinking to leverage digital to their advantage. Justin is currently a Head of Digital Strategy at Detica Digital, an NMA Top 5 Interactive Agency. Read Justin’s blog:

Jonny Spindler

Chief Innovation Officer, AMV BBDO   |   LinkedIn

Jonny Spindler’s early interest in advertising ideas and love for new technologies led him into the creative side of digital marketing as an art director and designer just after the dotcom bubble burst in 2001. Soon into his career, Jonny realised he was better placed to be on the ‘other side’ of the creative brief and moved over to account management and planning, which led to Jonny leading a range of innovative marketing solutions from social networking for dogs with Mars-owned Pedigree, through to desktop and iPhone applications with News International and The Sun newspaper, as well as working across big idea campaigns such as the global launch of My Nokia for the Finnish mobile giant and the small but daring IQ for Toyota.

Since joining AMV BBDO in 2010 as the Head of Innovation, Jonny has worked across the AMV client portfolio to drive new innovative ways of communicating and building relationships with consumers, including clients such as Aviva, BT, Mars, Met Police and Pepsico brands, and now leads the Innovation team at AMV as Chief Innovation Officer.

Hector Arthur

Former Digital Development Director, The Times & The Sunday Times   |   LinkedIn

Hector Arthur was most recently the Development Director for The Times, where he was responsible for innovation – from enhancing the website to creating new products on emerging platforms. Hector jointly led the team that re-launched website behind subscription and produced the market-leading Times iPad edition. He is also a founder and non-executive partner at venture marketing agency. Hector has previously worked at the Daily Mirror and Mail on Sunday. Prior to that he worked as a consultant advising clients including British Airways and RBS on digital strategy, and was General Manager at Affinity Internet Holdings.

Jason Barrett

Head of Creative Technology, McCann Erickson London   |   LinkedIn

Jason has worked in digital marketing for over 17 years working with start ups in New York, Boston and London, to consulting some of the worlds leading brands. He joined McCann London as head of creative technology in 2010.
Jason brings to Startup Weekend a core understanding of how startups work from the inside out and has been able to apply that thinking to integrated campaigns with some of the world's largest brands. Providing genuine solutions that scale, he brings wider understanding around how people interact and engage with online properties and a deep passion for optimisation of the execution. Jason's worked with clients including Xbox, London 2012, Yahoo!, Starbucks,, L'Oreal, MasterCard, Subway, Shreddies, Maybelline, Coca Cola, Kaspersky, General Motors, Nestle, Sony and American Airlines.

Jennifer Capo

Enterprise Video Consultant, Kaltura   |   LinkedIn

Jennifer has 10+ years working with top executives in entertainment and technology, moving from in-front of the camera to behind the scenes developing & launching viral YouTube channels. Her interest in video technology grew as production costs lowered and became more accessible.
Today, Jennifer consults companies (both established and developing) working with IT, Developers, Corporate Communications and Marketing teams on delivering video technology solutions for internal employees and external viewers. She has been able to pull from background experience around all aspects of production to delivery, content strategy and social analytics to deliver good insight. Jennifer has worked in entertainment and technology working with companies such as: Paramount Studios, Yahoo!, NBCU, Interscope, Ringier Studios, Comcast and co-launched the PR campaign for the Steve Jobs's Lost Interview using YouTube celebrities to break the story.
With the growth of enterprise content and collaboration needs, she has successfully educated and transferred video strategy knowledge resulting in executable solutions for both enterprise and media.
Jennifer thrives professionally when faced with challenges, which stretch her capacity to learn and engage.

George Berkowski

Head of Product, Hailo   |   LinkedIn

George is the Head of Product at Hailo. Prior to this, George was WooMe’s Co-founder and Product Director. Under his lead, WooMe built a reputation as one of the most innovative social dating and video chat sites on the web. Currently WooMe has 10 million users and is growing rapidly.
George started his career with Trilogy, Inc. in the U.S. before he was promoted to lead business development activities of the company’s European headquarters in Paris. George then went on to serve as the VP of Marketing and Business Development at MirCorp, a start-up consultancy specializing in space tourism and extreme experiences (MirCorp made Dennis Tito the first space tourist by arranging his visit to the International Space Station). George also led the creation and delivery of numerous related campaigns for clients such as Sony, NBC Universal, MTV, Coca-Cola, RadioShack and Renault.
After MirCorp, George served as the Head of Internet Strategy for BT Retail where he lead e2e delivery of all consumer web applications, leading cross functional teams across IT, marketing and product development.
George holds an Masters in Business from Ecole Superieure de Commerce de Paris, and a Bachelors of Science in Aeronautics / Astronautics and Economics from the Massachusetts Institute of Technology.

Alfie Dennen

Product Strategist, Glue Isobar   |   LinkedInGoogle+

With 10 years experience in award-winning web start-ups and online activism, Dennen has a wealth of experience blending the real world and digital through collaboration, technology and art. Prior to joining glue Isobar, Dennen founded 2012 Cultural Olympiad project Bus-Tops, funded by LOCOG and the Arts Council, which formed an open digital canvas for the public across thirty red LED screens adorning the rooftops of London bus shelters. His other projects include: Big Art Mob - a project mapping the world’s public art, supported by Channel 4

Nick Marsh


Nick is a designer and entrepreneur. He's built and launched lots of consumer web products for clients and himself, and most recently founded a startup studio called Makeshift - Nick is interested in design in a very broad sense, but for a long time now he has been interested in how design can help improve services - mainly in terms of the design of better service experiences, but also in terms of how design-led methods and strategies can drive better organisational
performance and build stronger innovation cultures. Previously, Nick was the service design director at Sidekick Studios, a remarkable social innovation company where he used these approaches to help support positive social change. Before that he worked at EMC Consulting

Eric Brotto
Cristina Detesan
Lachimi Tiwari
George Giannakeas
Sinnan Farhan
Fabio Belli
Bela Hamid
Lucy James
Katie Finley
Peter Lewis
Zoheb Z. Iqbal

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